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Showing posts with the label marketing

January Calendar

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  Check out our upcoming events for January: Virtual Jump Start: https://www.eventbrite.com/e/133119705623 Career Night: https://www.eventbrite.com/e/133130178949 Real estate test prep: https://www.eventbrite.com/e/133133270195 Virtual form class: https://www.eventbrite.com/e/133134307297 How to host a perfect open house: https://www.eventbrite.com/e/133135555029

This Week in Real Estate

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The labor market started the new year with a solid gain as the number of residential construction jobs realized the largest growth in the past twelve months while the unemployment rate still hovers around a 50-year low. As jobs go so goes consumer confidence. According to Fannie Mae’s Home Purchase Sentiment Index  This Week in Real Estate  the net share of Americans who say it is a good time to buy is 14 points higher than in January of 2019 .  Below  are a few highlights from the  first week of February  that influence our business: *  A Strong Start for 2020 .   The labor market started the new year with a solid gain. Total payroll employment increased by 225,000 and the unemployment rate was 3.6% in January; still near a 50-year low. Employment in the overall construction sector increased by 44,000 in January. The number of residential construction jobs increased by 20,200 in January. It marks the largest gain in the past tw...

Great News for Renters Who Want to Buy a Home

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Rents in the United States have been skyrocketing since 2012. This has caused many renters to face a tremendous burden when juggling their housing expenses and the desire to save for a down payment at the same time. The recent stabilization of rental prices provides a great opportunity for renters to save more of their current income to put toward the purchase of a home. Just last week the  Joint Center of Housing Studies of Harvard University  released the  America’s Rental Housing 2020 Report . The results explain the financial challenges renters are experiencing today, “Despite slowing demand and the continued strength of new construction, rental markets in the U.S. remain extremely tight. Vacancy rates are at decades-long lows, pushing up rents far faster than incomes. Both the number and share of cost-burdened renters are again on the rise, especially among middle-income households.” According to the most recent  Zillow Rent Index , which measures the...

These 7 Email Mistakes Could be Costing You Clients

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  These 7 Email Mistakes Could be Costing You Clients With prospecting, listing appointments and social media taking up all your time – has email become an afterthought? Other than in-person or by phone, email is the most direct way to communicate with your audience. It also happens to be one of the cheapest with a $38 ROI for every $1 spent. But diving into the world of email campaigns can be a little intimidating. Many Customer Relationship Management systems (aka CRMs) aren’t super “user-friendly” and the trial and error can take up precious time. But email really is simple, and 63% of real estate email marketing campaigns receive positive engagement. Once you have the big don’ts under your belt, you can start focusing on what really matters-maintaining happy clients and converting leads. Here are the most common email marketing mistakes you should avoid at all costs. Not Welcoming New Subscribers Who doesn’t love a good welcome email?...